Why many organisations will fail with Enterprise 2.0

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Euan Semple pretty much hits the nail on the end with his post on why companies (organisations) will fail with their approach to Enterprise 2.0. The fundamental reason is they still don’t get it, and not helped by the hype from the big vendors (no names) who push the technology and ignore the culture. Euan lists 8 reasons for failure:

1. They think it is about technology.2. They aren’t prepared to deal with the friction that allowing their staff to connect generates.3. They will assimilate it into business as usual.4. They will try to do it in a way that “maximizes business effectiveness” without realizing that it calls for a radical shift in what is seen as effective.5. They will grind down their early adopters until they give up.6. They will get fleeced by the IT industry for over engineered, under delivering solutions, think that Enterprise 2.0 failed to live up to its promise and move on to the next fad.7. Lack of patience8. It is not companies who do Enterprise 2.0 it is individuals.

I would add a 9th and 10th to the list based on my dealings with Gov:9. It has to cost a lot to be of any value10. One size must fit allPoint 9 is a reflection on the fact that I’ve offered Gov departments access to and use of the local government social networking and social media platform at little or no cost, but ‘Gov’ is determined to forge ahead with their own multi-million pound solution, which will take years to implement. I guess you could argue this is covered in Euan’s point 6, but the point I’m making is that an Enterprise 2.0 solution that costs so little to implement and use is perceived to have no value, and consequently is not given serious consideration by decision-makers.Point 10 is the conditioned behaviour of many large organisations to harmonise and standardise, developing monolithic solutions to complex business requirements. Web 2.0 offers flexible and agile solutions that can easily be knitted together and (more importantly) changed and adapted to meet the needs of individual workers. Enforcing a one-size-fits-all solution will only encourage more of what is happening now – staff going off and finding their own solutions.What does anybody else think?

About Post Author

Stephen Dale

I’m a life-long learner with an insatiable curiosity about life. I love travel, good food, and good company. I’m happy to share what I know with others….even the interesting stuff! My outlook on life is pretty well captured in this quote from a book about the legend of King Arthur: “The best thing for being sad,” replied Merlin, beginning to puff and blow, “is to learn something. That’s the only thing that never fails. You may grow old and trembling in your anatomies, you may lie awake at night listening to the disorder of your veins, you may miss your only love, you may see the world about you devastated by evil lunatics, or know your honour trampled in the sewers of baser minds. There is only one thing for it then — to learn. Learn why the world wags and what wags it. That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting. Learning is the only thing for you. Look what a lot of things there are to learn.” ― T.H. White, The Once and Future King So much to learn, so little time!
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