David Coleman has identified 10 rules for establishing on-line communities, which I quite liked.
1. Identify community founders/initiators, and explain the reason for starting the community, ongoing roles, and participation.
a. It should be the only place they can get critical information;
b. People should receive intrinsic rewards from the community that make it important for them to be there personally, and;
c. People enjoy interacting with experts in the community and should beable to learn much that is helpful to them in their everyday work. 8.Bring newbies up to speed fast (guides, buddies, docents, tours,FAQs). It is also a good idea to post or e-mail new members the “rulesof engagement” for acceptable behavior in the community. 9.Keep the content fresh and new with critical information and regularevents that keep people coming back to participate in the community. 10. Monitor participation frequency and quality, and reward those who deserve it.