Google Buzz not Buzzing

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Google still doesn’t appear to have hit that sweet spot of social networking. They should be applauded for persistence, but not sure how many bites of the cherry they will get before users grow tired of engaging with the latest beta product. I’ve been a long-time user of FriendFeed, so Buzz was not really a radical and compelling service. It’s going to have to produce something pretty radical to shift users away from Facebook, which I still think is their long-term goal. Anyone out there who thrives on Buzz?

Amplify’d from news.cnet.com

Six months after its debut, it’s becoming clear that Google Buzz has yet to become the social-media breakthrough that Google craves.

Google Buzz went live in early February with visions of combining a stream of updates from services like Twitter with the engagement of services like Facebook or Friendfeed, giving Google a foothold in social media. Ever since Google said in February that “tens of millions of people have checked Buzz out” Google has consistently refused to state how many people are actively using Google Buzz, and it’s still unwilling to reveal that number.

Only a few social-media services truly matter at the scale at which Google likes to operate, and Buzz is clearly not yet one of them. Google appears to have the same problem in social media that Yahoo and Microsoft have trying to compete in search: it’s going to take a huge breakthrough to get the heaviest users of social media to allocate time to something new. Incremental advances can be quickly duplicated by the incumbents, just as when Yahoo and Microsoft roll out interesting new search features, Google can easily follow suit.

Google still hopes to be the tool that could unlock value from social-media updates and posts. “It has become a core belief of ours that organizing the social information on the Web is a Google-scale problem,” said Todd Jackson, Gmail product manager, while demonstrating Google Buzz in February. With Google Wave having crashed on the rocks, and Buzz momentum faltering, Google is preparing to tackle this problem once again with the expected launch of a social-media service called Google Me.

Read more at news.cnet.com

About Post Author

Stephen Dale

I’m a life-long learner with an insatiable curiosity about life. I love travel, good food, and good company. I’m happy to share what I know with others….even the interesting stuff! My outlook on life is pretty well captured in this quote from a book about the legend of King Arthur: “The best thing for being sad,” replied Merlin, beginning to puff and blow, “is to learn something. That’s the only thing that never fails. You may grow old and trembling in your anatomies, you may lie awake at night listening to the disorder of your veins, you may miss your only love, you may see the world about you devastated by evil lunatics, or know your honour trampled in the sewers of baser minds. There is only one thing for it then — to learn. Learn why the world wags and what wags it. That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting. Learning is the only thing for you. Look what a lot of things there are to learn.” ― T.H. White, The Once and Future King So much to learn, so little time!
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