Calendar of the Future

If the 21st century is the age of social media and the social web, then the calendar is still firmly rooted in 20th century technology. The best we seem to have at present is the abilty to synchonise or share calendars. Is this enough? How can I better optimise my time using a calendar injected with some degree of ‘intelligence’ as to what my priorities and routines are?

An interesting proposition from My only surprise is that no-one has thought of it before.

Amplify’d from


Today’s calendar is broken. It’s a static repository of events. It’s a snapshot, a moment in time. Contrast that against our dynamic and ever changing lives and we have a significant disconnect. The model doesn’t work – it isn’t representative. It doesn’t leverage our digital footprints and create incremental value. The application is outdated and with that we have an opportunity to innovate.

If we compare the leaders in the digital calendar space, we see very similar feature function developed to date. If we remove brand and unique UI elements, we are left with complete product parity.

We believe the time to think about the calendar of the future is now. We have assembled the opinions of some of the industry’s brightest minds to weigh in on what the calendar of the future might look like and the benefits it might provide to our personal and professional lives…This is a manifesto.


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