Beacon saga; facebook apologises

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Facebook founder Mark Zuckerberg posted on the company blog last week apologising for missteps with the roll-out of their much maligned  Beacon advertising system.”We’ve made a lot of mistakes building this feature, but we’ve madeeven more with how we’ve handled them. We simply did a bad job withthis release, and I apologize for it,” he wrote.

Zuckerberg goeson to apologise specifically for “taking too long” to make the systemopt-in rather than opt-out (where the site assumed no answer to theBeacon prompt was a ‘yes’ and went ahead and shared information). Lastweek Facebook made Beacon opt-in site-by-site, and they’ve added a privacy control that allows users to shut off the program completely.

One thing that can be said for sure about Facebook: even though they don’t always get it right the first time,they listen to their users and iterate continuously until they hitsomething people are happy with. When they first released the newsfeedand mini-feed last year, users were outraged that their information wasbeing shared without their control to friends. Since then, Facebook hasincluded increasingly more fine grained privacy controls that allowusers to control what info gets published. The result? The newsfeed isoften credited as one of the most appealing and important features ofthe network.

About Post Author

Stephen Dale

I’m a life-long learner with an insatiable curiosity about life. I love travel, good food, and good company. I’m happy to share what I know with others….even the interesting stuff! My outlook on life is pretty well captured in this quote from a book about the legend of King Arthur: “The best thing for being sad,” replied Merlin, beginning to puff and blow, “is to learn something. That’s the only thing that never fails. You may grow old and trembling in your anatomies, you may lie awake at night listening to the disorder of your veins, you may miss your only love, you may see the world about you devastated by evil lunatics, or know your honour trampled in the sewers of baser minds. There is only one thing for it then — to learn. Learn why the world wags and what wags it. That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting. Learning is the only thing for you. Look what a lot of things there are to learn.” ― T.H. White, The Once and Future King So much to learn, so little time!
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