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For all those poor souls struggling to get their managers to grasp/understand/deploy social media tools in their work environment:
It must be considered that there is nothing more difficult to carry out nor more doubtful of success nor more dangerous to handle than to initiate a new order of things; for the reformer has enemies in all those who profit by the old order, and only lukewarm defenders in all those who would profit by the new order; this lukewarmness arising partly from the incredulity of mankind who does not truly believe in anything new until they actually have experience of it.
Machiavelli
With thanks to Euan Semple for the insipiration.
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