Oops, missed this event in my ‘Days That Change The World’ diary, but apparently it was National Plain English Day yesterday, 11 December 2007. To mark theoccasion, the Local Government Association (LGA) published a list of100 words that public bodies should not use if they want to communicateeffectively with local people.
Local government leaders say that unless councils talk to residentsin a language that they can understand, then the work they do becomesinaccessible and reduces the chances of people getting involved intheir local issues. The list can be found here, but is replicated below. For anyone remotely familiar with ‘Govspeak’, this is a timely intervention by the Plain English lobby. It’s just a pity that something so obvious has to be published at all! (NB. Not quite sure why ‘welcome’ is on the list??)
The LGA’s top 100 ‘banned words’
- ambassador
- agencies
- beacon
- best practice
- bottom-up
- CAAs
- can do culture
- capacity
- capacity building
- cascading
- cautiously welcome
- champion
- citizen empowerment
- community engagement
- conditionality
- consensual
- contestability
- core message
- core value
- coterminosity
- coterminous
- cross-cutting
- customer
- democratic mandate/legitimacy
- distorts spending priorities
- early win
- empowerment
- engagement
- engaging users
- enhance
- evidence base
- external challenge
- facilitate
- fast-track
- flexibilities and freedoms
- framework
- fulcrum
- good practice
- governance
- guidelines
- holistic
- holistic governance
- improvement levers
- incentivising
- income/funding streams
- initiative
- joined up
- joint working
- LAAs
- level playing field
- localities
- meaningful consultation/dialogue
- MAAs
- menu of options
- multi-agency
- multidisciplinary
- outcomes
- output
- participatory
- partnerships
- pathfinder
- peer challenge
- performance network
- place shaping
- predictors of beaconicity
- preventative services
- priority
- process driven
- quick hit
- quick win
- resource allocation
- revenue streams
- risk based
- scaled-back
- scoping
- seedbed
- service users
- shared priority
- signpost
- single point of contact
- slippage
- social contracts
- stakeholder
- step change
- strategic/overarching
- streamlined
- subsidiary
- sustainable
- sustainable communities
- symposium
- synergies
- tested for soundness
- third sector
- top-down
- transformational
- transparency
- value-added
- vision
- visionary
- welcome